You can now promote wine in a SPAR Flex campaign—but only under specific conditions. This guide walks you through exactly how to do it, so your campaign gets approved and reaches the right customers.
What’s changed?
Previously, alcohol promotions were only allowed in TOPS campaigns. That included wine. Now, wine can be promoted in a SPAR campaign by using the built-in Wine Drinkers segment.
Target the Wine Drinkers segment
Flex uses customer purchase history to build audience segments, so when you select the Wine Drinker's segment, you're targeting customers who've previously purchased wine.
Do not use any other segment—your campaign will be blocked during approval.
Remove wine from WhatsApp campaigns
WhatsApp does not allow alcohol promotions. When the WhatsApp channel becomes available, make sure any wine products are removed from that version of your campaign; otherwise the message will be rejected.
Keep other alcohol in TOPS
Only wine is eligible for SPAR promotions. Any other alcohol—beer, spirits, ciders—must still be promoted through a TOPS store campaign.